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商品編號： 9-906-404 出版日期： 2005/10/26 作者姓名： Goldberg, Ray A.;Winig, Laura 商品類別： General management 商品規格： 23p 再版日期： 2007/02/07 地域： California 產業： Fruit;Agricultural cooperatives;Agriculture, forestry, fishing & hunting;Crop production 個案年度： 2005 - 2005
商品敘述：
Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe ''N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they supplied. Consumer acceptance has been high. The issue is how to expand the concept without adversely affecting the original users of the product. Also, what new kinds of competition are they creating?
涵蓋領域：
Models;Cooperatives;Brand management;Competition;Quality control;Supply chain management
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